Hands-on design work that blends aesthetic clarity with thoughtful execution—including brand identities, marketing collateral, presentations, and visual systems I’ve created or contributed to throughout my career.
Overview
As the brand designer for 555 Vineyard, I developed a visual identity that honors the vineyard’s heritage, personal stories, and sense of community. The number 5 holds special meaning for the owners, with 555 recognized as an angel number—symbolizing guidance, transformation, and positivity. This symbolism became the foundation of the brand identity, reflected in both the logo design and packaging.
Design Decisions & Approach
Symbolism in the Logo: Integrated a grapevine into the shape of an angel wing, creating a mark that ties together the vineyard’s agricultural roots with the protective, uplifting spirit of the 555 angel number.
Personal Tribute in the Label: Incorporated patent number elements on the wine label, with two important dates—one representing the mother’s birthday (also the date of the vineyard’s opening in 2022) and the other honoring the father of one of the owners, who passed away during the vineyard’s opening process.
Scalable Brand System: Created a full suite of brand assets—logo variations, iconography, and templates for both digital and print—ensuring consistent use across wine labels, marketing materials, social media, and event collateral.
