whitney hack williams 

I'm Whitney Williams, a creative leader with over 15 years of experience shaping design that balances aesthetics with intention. My journey began in abstract painting, but a passion for problem-solving and communication led me to graphic design, where I found a way to merge artistic expression with strategic impact.

Today, I serve as Creative Director at iDesign, where I lead brand development, mentor a team of talented designers, and guide creative strategy across higher education, SaaS, and marketing initiatives. I’ve built design systems, led rebrands, and launched scalable creative processes that elevate both user experience and operational efficiency.

My work is rooted in thoughtful, inclusive design. I care deeply about accessibility, collaboration, and helping others grow—whether that means developing visual systems for emerging tools, leading interns into full-time roles, or building internal practices that support creativity at scale.

I’m energized by meaningful design challenges and by the opportunity to make an impact through clarity, empathy, and great visual storytelling.